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Ideas for the Small Business

As a small business you may find yourself working according a slim budget and it’s advisable to to a have a few promotional options that are cost effective. Below are some promotional ideas that are easy to execute and which will help you stretch your budget.

  • Blogging: Blogging is a great way of promoting yourself because it conveys your knowledge and your personality to prospective clients. It shows them that you know your stuff (supposing you do) and can instill a sense of confidence in them, making the possibility of a business relationship more likely.(Amendment)
  • Fliers: Exchange fliers with other noncompetitive businesses who will display them at their location. Also find locations where you can post a flier or bulletin.
  • Free Samples: Find a location where you are bound to reach some of your target market and hand out some samples. If you provide a service, give potential clients some useful gifts such as stationery with your company information branded on it.
  • Contests: Find a prize of interest to your target audience and hold a contest.
  • Vehicles: Brand your business vehicles and even put a sign on your car or in the car window.
  • Newsletters: Email newsletters or print newsletters are an effective and inexpensive means of promoting your business.
  • Activities: Sponsor a soccer team or enter some employees into an event that will give your company some exposure, like the annual Jive Big Walk.
  • Printed Matter: Promote yourself on all of your printed matter.
  • Contacts and Networking: Hand out your business cards to as many people as possible and network regularly to make new contacts.
  • In Store or Online Values: Offer special discounts for second purchases or free downloads online.
  • Attend Meetings and Events to make contacts: Watch out for events like trade shows or other gatherings where you may make valuable contacts.
  • Directories: Make sure to list your company in all appropriate free directories such as Biz-Community.com.

2 thoughts on “Ideas for the Small Business

  1. What about blogging as a cost-effective promotional exercise?

  2. Yes you’re right, blogging is a great way of promoting yourself because it conveys your knowledge and your personality to prospective clients. It shows them that you know your stuff and can instill a sense of confidence in them, making the possibility of a business relationship more likely. I guess blogging should be first on the list then!

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