The twelve top rules for success

1. The first requirement is personal motivation. If you want ‘it’, you can have ‘it’ (whatever ‘it’ is) if you will do enough of the right things. You must feel a burning desire, neither ability nor knowledge will get you what you want.
2. If your level of motivation is high enough, the next step is action. Thinking without doing won’t get you what you desire. Action is vital.
3. Use Pareto’s Principle to choose how to use your time. 80% of our actions do not contribute significantly to achieving our goals, only a small part do. So identify the ‘thieves of time’ and reduce them so that you don’t find yourself saying, ‘If only I had more time’. Remember, successful or not, everybody gets only 24 hours a day. It’s what you choose to do in that period that determines the results.
4. Worthwhile achievements are difficult, so focus your energies. Massive action will achieve massive results. Scattered efforts leave you with a discouraging array of uncompleted projects.

5. Become confident. Others will respect your opinions and advice if you deliver them with confidence; a diffident manner invites disbelief.
6. Become an expert in your field. Become an author, write articles and reports, post them on the internet. Give talks on your topic. As a specialist you have credibility and influence.
7. There is a challenge which comes with increasing authority and success, you must always be alert for arrogance. Itis insidious and damaging. The truly great are humblewith it. When you know a lot, you realise that it’s actually only a very little.
8. Show respect. Everyone on this planet knows more about something than you do. Respect engenders respect. Self-importance does the reverse.
9. Listen with full attention. Don’t just wait for your chance to talk, hear what the other person is saying and attune yourself to the emotion behind their words. This is how empathy is generated. It’s a hundred times easier to obtain what you want when empathy is working with you.
10. Sometimes your ideas are going to turn out to be wrong. Accept that this can happen, take the positives from the experience and then move on. An absolute conviction that you are right does not mean that you are. Even Albert Einstein had to face this truth.
11. Develop your ’sales’ skills. If you cannot make a convincing case for your ideas or your life will consist of implementing those of other people.
12. Give your plans a ‘reality check’ early on. Try and sell the idea to someone, you’ll quickly learn what the constraints are. The real-world feedback will allow you to adjust and focus your concept.
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