Archive for January 2010 | Monthly archive page
Here’s some free marketing info compliments of Bizcommunity.com . It relates to the ticket sales for the Fifa World Cup 2010 – anyway, that’s what I’m focussing on. What’s more important, is that the ratio of predicted ticket sales per country is listed and this gives us an idea of which countries to target when selling our world cup merchandise.
2010: Our Cup runneth over
Good news from FIFA: not only has two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive’ about hosting the 2010 FIFA World Cup.
The third ticketing sales phase, which will conclude with a random draw for oversubscribed matches on 1 February, saw 1 206 865 applications received from 192 countries. Six matches are currently oversubscribed (in all categories), among them the semi-finals and the final. In total, 55 matches are oversubscribed in at least one category.
This means that after three of five ticketing sales phases, two-thirds of the available tickets have been sold.
P.S. If you’re not interested in all of this marketing mumbo jumbo and don’t want the fuss of planning ratios of t shirts / caps per country for optimum sales and blah,blah, blah……… just put on some “klopse” garb and sell proudly South African on the parade.
I’m an avid reader of t-shirtforms.com. This cauldron-esque hub of t shirt chatter is where I keep up to date with the latest garment printing tech and t shirt info- plus it’s a great interactive area for picking the brains of the both experienced and newbies.
So, yesterday I was reading about the “tips of starting a clothing brand” and there was some good advice given. I found the following comment by Mike from Imahottee to be the “tip of the thread” because this, from my experience with t shirt start-ups, is the key ingredient to being a successful t shirt brand:
You should have something that makes you different, and should be able to describe it in a single sentence. In addition to running my shop, my day job is reading scripts for movie studios. In Hollywood, they call that something different “the unique attractor,” or The Hook. “Ghostbusters” has a great hook, for example; so did “Back to the Future” and “Jaws.”
So if you take a look at the different huge tee companies out there – Busted Tees, T-Shirt Hell – they’ve both got easy one-sentence pitches. Whether or not you like their stuff, it’s hard to deny the power such a resource has for marketing and branding purposes. I always knew I wanted to have a humor tee company, for example, so I decided to do only clean humor to set myself apart. The company’s called I’m a Hot Tee, and our slogan’s “Hot Tees You Can Take Home to Mom!” So it’s a pun and it’s memorable – two other things that can really go a long way.
What it means is understand your concept; stick to it and build your whole brand around it, even especially if it’s controversial.
Check out these great sites and see if you can regognise their excellent concepts:
Awesomely breathtaking is the only way to describe the feeling one gets when looking over the new Green Point Cape Town (as corrected by Clemy) Stadium pitch from one of its soon-to-be luxury booths.
I was pleasantly surprised when I had to deliver a t shirt order to the stadium yesterday and was excited by the prospect of seeing the building from the inside and not from High Level or Green Point Main Road.
Around R3,7 Billion (I’ve heard) will be spent upon completion of this beautifully monstrous building, which is nestled between mountain and shore of the world’s most natur-all-y gifted city.
The cost of the cheapest ticket is just under R400 (certain games only) for seats right behind the goals, which makes one think that the view is obstructed, but it isn’t. The seating is so well arranged and elevated, that there are no bad seats. If you can afford to watch at least one game, you must. Even if it is the two worst teams playing. In fact, if you’re local, it probably will be…
There are pros and cons to such an event as the Fifa World Cup 2010. South Africa and sponsors will spend so much per stadium on an event which will only last for one month, while people are dying of hunger, wars and natural disasters as preparations are taking place. On the other hand, the world may see Africa in a different light after a few of these major events and learn to trust and respect our abilities.
After yesterday’s post I was approached by the director of a company that has Fifa product, branding and distribution rights. Apparently Lava Ink can now sell Fifa branded headwear on a wholesale basis. We are only allowed to sell to retailers (including flea markets) and the branding on the cap must stay as is. No extra logo’s may be added.
These are only 3 styles of many.
