Here’s some free marketing info compliments of Bizcommunity.com . It relates to the ticket sales for the Fifa World Cup 2010 – anyway, that’s what I’m focussing on. What’s more important, is that the ratio of predicted ticket sales per country is listed and this gives us an idea of which countries to target when selling our world cup merchandise.
2010: Our Cup runneth overGood news from FIFA: not only has two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive’ about hosting the 2010 FIFA World Cup.
The third ticketing sales phase, which will conclude with a random draw for oversubscribed matches on 1 February, saw 1 206 865 applications received from 192 countries. Six matches are currently oversubscribed (in all categories), among them the semi-finals and the final. In total, 55 matches are oversubscribed in at least one category.
This means that after three of five ticketing sales phases, two-thirds of the available tickets have been sold.
P.S. If you’re not interested in all of this marketing mumbo jumbo and don’t want the fuss of planning ratios of t shirts / caps per country for optimum sales and blah,blah, blah……… just put on some “klopse” garb and sell proudly South African on the parade.