Archive for February 2010 | Monthly archive page
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- ladies top, back view
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- ladies top, front view
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- embroidered emblem
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- printed sleeve
Straight from the LavaLab, these 230 gram ladies tops are creatively fresh and make a bold statement with its shocking pink trims. Loudgear (our client) designed these tops to ensure that the Queens of Tugwell Hall at UCT are hip and happening – but this was a task intensive process that had us biting our nails right up to the last minute because of its extremely tight deadline.
Here’s a summarized version of what happened:
- We developed patterns from scratch according to the client’s specification and size curve
- sourced 230 gram ribbed fabric (black) at a price that was good enough to maintain the client’s budget
- dyed the pink fabric according to clients specification
- supplied fit samples
- processed artwork for screen printing
- processed artwork for digitizing
- cut and soabarred the garment panels to ensure that all panels and sizes were easily identifiable
- pre-planned printing and embroidery to ensure consistency in colours for printed and embroidered finishes i.e. the print colours had to match the embroidered colours.
- also ensuring that the sizing of the print and embroidered logos were suitable for all the garment sizes (small to 3 Xlarge)
- sent the appropriate panels for printing (2 colours sleeve, 2 colours back)
- sent the panels for embroidery
- assembled the garments
- quality checked and removed rejects
- ironed and flat-packed
- re-did all rejects.
All of this in 16 days.
The result is a beautifully mass produced garment that could be mistaken for something that was bought from a designer store like YDE or Lacoste.
PS. Apologies for the low quality images
Defining your target market
There is a heap of info out there about target markets but most simply put – you need to define who your customers will be. The trick is to target groups of people and make your t shirts appealing to them. Here are a few examples of target markets:
- people between the ages of 16 -30 who like surfing, coming from households of a middle income group (Billabong)
- people between 16- 35 from South Africa who have a good sense humour (laugh it off).
- Students between the ages of 17 – 25 who listens to hip-hop music.
People in similar age groups; similar beliefs; similar cultures and so forth, are most likely to be interested in similar things. You need to identify these groups by doing a demographic analysis or other kind of research. A great site to get information about age, race and gender population of South Africa is from Statistics South Africa . Having this information will help you establish where to sell your t shirts; which gender to cater for and so forth.It is all about knowing where to throw your net to get the biggest catch.
Have a goal/vision that guides your business.
Anybody starting a business should have a goal/vision, and the same applies to selling t shirts. How do you see your business in 5 – 10 years from now? What are the objectives of your business?
Reasons for starting a t shirt business.
Some basic reasons for starting your t shirt business could be:
- to make loads of money
- to create awareness(e.g. political t shirts)
- to have many people wearing your designs (e.g. designer t shirts)
- or to have the best online t shirt store
It may also be for a range of other reasons but you need to identify these, and tie it into your vision – then work towards achieving it.
Write a guiding statement to achieve your vision.
A great idea is to write a statement that guides your business’ culture towards obtaining your vision – even if you are the only person in the business at this point. Here’s a great example of such a statement as taken from Ecko t shirts:
Rhinos roam the world on the backs of *ecko unltd.’s forward-thinking consumers, and its diverse brands are omnipresent in visual representations of next-generation culture: from music videos and television programs to catwalks, action sports, and video games.
It is clear that Ecko envision’s their products to be legendary and diverse – and anybody reading this statement will know this.
How many t shirts should I print?- A question that I’m asked on a regular basis.
So I did some searching and came across this post at howtostartaclothingcompany.com and I feel it’s right on the mark, here is what it says:
By Jon Kruse (mediocore clothing)
This question comes up a lot and I think it really needs an article about it.
I remember printing my first shirt, live every week like it’s shark week, and I was asking the same question. I asked people what sizes I should order and I also unwisely asked what size people wanted to buy. I say unwisely because I asked it on emptees and not everyone that answered was my market or would be my customer.
It isn’t as simple as someone telling you how many shirts to buy. It depends on your market the design and a lot of factors that are really hard to calculate when you are buying your first print.
TEST THE WATERS!
I recommend buying the minimums. Most times this is 36-50 shirts sometimes even lower. The worst thing you can do is order shirt sizes that don’t sell and you have tons of stock left. Whatever you do don’t print more shirts because you get a discount. When you have the customers and know the sizes they order this is fine but it is disastrous if it’s your first time printing.
Do the research
I think your best bet is to talk to similar clothing companies. A lot of them might not respond but a lot of it is how you talk to them. Talk about how you like their clothing line, how you are printing your first shirt and don’t know what to get, how you are doing something similar and want their expertise, and I think most importantly give them a reason to help you. I send out shirts to a lot of people that have helped me and it’s always great to get gifts. Make them want to help you!
1-2-2-1
This is a breakdown of small to extra large that a lot of people use. They get twice as many mediums and larges as smalls and xl’s. I find that what I sell is usually more on the smaller side.zz,. so I get more smalls and mediums, and less larges and xl’s then this breakdown. Really every market is different so you have to test and use your data to reorder.
Another thing is I always like to order 1 or 2 2XL’s or x-small. These don’t sell very well but your customer will appreciate you for carrying their size.
I would just like to add that the figure of 36 – 50 units is a good number to start with. At Lava Ink we suggest minimum orders of 30 units because it offers a reasonable distribution of the set-up charges over the amount of garments. So the garment cost per unit remains low and more profitable to our client.
