Have a goal/vision that guides your business.
Anybody starting a business should have a goal/vision, and the same applies to selling t shirts. How do you see your business in 5 – 10 years from now? What are the objectives of your business?
Reasons for starting a t shirt business.
Some basic reasons for starting your t shirt business could be:
- to make loads of money
- to create awareness(e.g. political t shirts)
- to have many people wearing your designs (e.g. designer t shirts)
- or to have the best online t shirt store
It may also be for a range of other reasons but you need to identify these, and tie it into your vision – then work towards achieving it.
Write a guiding statement to achieve your vision.
A great idea is to write a statement that guides your business’ culture towards obtaining your vision – even if you are the only person in the business at this point. Here’s a great example of such a statement as taken from Ecko t shirts:
Rhinos roam the world on the backs of *ecko unltd.’s forward-thinking consumers, and its diverse brands are omnipresent in visual representations of next-generation culture: from music videos and television programs to catwalks, action sports, and video games.
It is clear that Ecko envision’s their products to be legendary and diverse – and anybody reading this statement will know this.