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	<title>Lava Ink -Custom T shirts &#38; Clothing - Cape Town, South Africa&#187; brand equity Archives  &#8211; Lava Ink custom t shirts and clothing- Cape Town, South Africa</title>
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		<title>Art of building brand equity</title>
		<link>http://www.lavaink.co.za/2007/09/17/art-of-building-brand-equity/</link>
		<comments>http://www.lavaink.co.za/2007/09/17/art-of-building-brand-equity/#comments</comments>
		<pubDate>Mon, 17 Sep 2007 21:15:10 +0000</pubDate>
		<dc:creator>Rushdeen Rose</dc:creator>
				<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://www.lavaink.co.za/art-of-building-brand-equity/2007/09/262</guid>
		<description><![CDATA[The less experienced someone is in the field of branding, the more likely he or she is to hold a strong opinion on the subject at hand. No more so than when it comes to the topic of brand engagement: the art of building brand equity inside the organisation, where poorly conceived and executed campaigns [...]]]></description>
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