Posts Tagged ‘FiFa’
Here’s some free marketing info compliments of Bizcommunity.com . It relates to the ticket sales for the Fifa World Cup 2010 – anyway, that’s what I’m focussing on. What’s more important, is that the ratio of predicted ticket sales per country is listed and this gives us an idea of which countries to target when selling our world cup merchandise.
2010: Our Cup runneth over
Good news from FIFA: not only has two million tickets been sold to date, a recent poll reveals that South Africans are ‘overwhelmingly positive’ about hosting the 2010 FIFA World Cup.
The third ticketing sales phase, which will conclude with a random draw for oversubscribed matches on 1 February, saw 1 206 865 applications received from 192 countries. Six matches are currently oversubscribed (in all categories), among them the semi-finals and the final. In total, 55 matches are oversubscribed in at least one category.
This means that after three of five ticketing sales phases, two-thirds of the available tickets have been sold.
P.S. If you’re not interested in all of this marketing mumbo jumbo and don’t want the fuss of planning ratios of t shirts / caps per country for optimum sales and blah,blah, blah……… just put on some “klopse” garb and sell proudly South African on the parade.
After yesterday’s post I was approached by the director of a company that has Fifa product, branding and distribution rights. Apparently Lava Ink can now sell Fifa branded headwear on a wholesale basis. We are only allowed to sell to retailers (including flea markets) and the branding on the cap must stay as is. No extra logo’s may be added.
These are only 3 styles of many.
Fifa is very strict about their registered trademarks and they have basically gagged local producers by preventing association of products with the upcoming event, unless they have granted permission . However, everyone can reap the benefits of selling clothing products at the Fifa 2010 world cup.Yes, a t shirt/cap from the 2010 world cup with all the Fifa branding is a great momento to have but it’s not the only kind of product that our international visitors will be looking for.
Here are a few tips on what to do, but I leave the creativity up to you:
Produce local
The key to making loads of cash is to be 100% local. Any locally produced products that have some kind of branding stating that its from SA, Cape Town, Jo’burg or wherever are great gifts to take back. Do not use imported products because the label will say made in China/India – and what’s the use of that?
Produce quality
Make sure that the goods are well constructed or manufactured and that the printing or embroidering is well done. It is a fact that our goods are cheap when compared to Britain,Europe and America. What we may perceive to be expensive is not when converted to Pounds, Dollars and Euros. Get the right suppliers and service providers that are reliable and quality conscious.
Package nicely.
Even if you are selling from a flea market, put your goods in a nice drawstring bag/ brown bag or even in a pizza box (with your branding of course). It all gives the perception of value for money. If your product is packaged well and you have your web address on it, you may reap the benefits long after the world cup.
Cater for all ages
Even though the majority of visitors will fall in a certain age bracket, you must cater for all ages because there are relatives all over the globe that are going to expect something from Mamma Africa.
I’ll end off by saying, be original and create an identifiable brand with a local flavour.
